Hype and its Costs

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There seems to be an established norm in the game industry that the biggest releases require not just brilliant marketing and seemingly limitless advertising budgets, but must inevitably accrue a previously unprecedented level of hype as well. Sometimes the hype is internally generated in the form of claims of “Next-Gen” or whatever and other times, it is the target audience or press that project their desires on the game in varying levels of accuracy. No doubt, hype sells games. It also has its downsides.

It is impossible to ignore the recent release of Bungie‘s Destiny. Ads for the game and its release are everywhere you look online and the live action commercials run frequently on television. I have played the game extensively, finished the campaign and am continuing with the strikes, crucible matches and various available sides missions. I like the game more than I expected I would. It is beautifully crafted and apart from some recent server connection issues, plays smoothly. It cost $500 million dollars to make and earned that amount back in its first day. But it’s clear that it is a victim of its own hype. Most of the criticisms I have read and heard are a direct result of the claims that the developer made. I expected that there would a backlash to a launch this large, but some of the critiques go well beyond my guesses.

As Dennis Scimeca of “The Daily Dot” noted “If any studio other than Bungie had released such a bait-and-switch as Destiny, critics and gamers alike would be losing their minds.” It could be worse? Maybe I am missing something, but this is a solid and fun game and no game ever lives up to the hype. In fact, nothing does. No film, no phone, nothing. People always seem to expect more – at least some people do. I could mention politics at this point but that world is so skewed by each individual’s own agenda to render it inapplicable. I don’t think that the detractors of the game have a specific agenda, but the scale of their disappointment still surprises me. In his article “Destiny doesn’t come close to living up to the hype,” Dennis Scimeca provides his review of the game and explains what he believes are the game’s many shortcomings. For the most part, I agree with his opinions. The main missions are repetitive and follow the formula too closely. The addition of the recent Queen’s Wrath missions have helped broaden the selection if only in levels of difficulty and not terrain or the enemies fought.

It is odd that the game cannot be played without Xbox Live, a fact that came acutely to our attention a few weeks ago when we temporarily lost power and as a result, our Verizon FIOS as well. A local transformer had spiked and then ran out of juice completely which, in turn fried our master FIOS box and left us without phone, cable or internet connectivity for days. This was especially irritating as it was over a long weekend when my oldest son and I were planning on spending some time playing the game. As our friends played and advanced beyond our player levels, we realized how much we enjoyed and missed the game. We are back and have been making up for lost time. It’s a shame that there is no split screen option as most of the time we play we could both be playing if the option was available.

To me, Destiny feels like a blend of the recent titles from the Halo and Mass Effect series. If I have one complaint about Destiny it is that it is a bit short on soul. The Halo series casts a long shadow in this respect as the characters in Destiny are in no way personal. Even the live action commercial contains more emotion, humor, wit and bravado. Mass Effect went much farther in that respect with actual scripted interplay between the characters. It added another level not only in gameplay but in how much you like and identify with the cast. If you are really looking for a game with personality and soul try Red Dead Redemption or any of the Borderlands series. No one has more soul or humor than Borderlands. But no matter what the critics say, there is plenty to enjoy in Destiny.

Posted on October 13, 2014, in Family, Gaming and tagged , , , , , , . Bookmark the permalink. 3 Comments.

  1. Well put Charles. I could not agree with you more. I do believe the lack of character development and personality is what is mostly lacking from this game. The game play is smooth, the graphics are awesome, the controls are nice, but it lacks personality. Also the repetitive nature of the missions is a bit annoying. At least with other games there are more maps, or completely open ones where you can go exploring for hours. In Destiny I feel like I am playing the same mission over and over and over again. I can’t wait for the new Borderlands – they never disappoint.

  2. you make a good point that all successful releases are characterized by a large amount of “hype”. it seems that although hype leads to short run success through high sales figures, it can have negative long run effects, including poor perception of the developer and low demand for future series. im curious how you define the word hype in this sense. do you define it by a quality or quantity perspective? For example, a large amount of interest spread throughout video game is much different than a passionate following by a small group of dedicated fans.

  3. Absolutely right and both can have negative effects in the long run. Every new release should have some expectation and excitement behind it. If new titles did not promise some level of improvement or new feature why would we buy and play them? But advertising can overreach and fans can only guess at what they don’t know, spreading rumors. When the game is released there is the inevitable backlash at what it has not delivered.

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